The very first thing to do after installing WordPress is to create a custom Permalink structure. A custom Permalink structure will make your blog more SEO friendly and turn those ugly URL’s into Google bait!
Follow these very simple steps for a more SEO friendly WordPress blog URL structure.
From within the WordPress dashboard, click on Options, then Permalinks.
You will then see the following options:
Default
» http://www.wordpressmax.com/?p=123
Date and name based
» http://www.wordpressmax.com/2007/05/29/sample-post/
Numeric
» http://www.wordpressmax.com/archives/123
Custom, specify below
» Custom structure
Paste the following code in the Custom structure box:
/%category%/%postname%
This is the custom Permalink structure I use and recommend. It will change the post page URL to http://www.wordpressmax.com/category/PostTitle
If your post title is too long another you should create a post slug when writing your post
If the title of your post is too long you can shorten it in the write post screen using a shorter but relevant Post Slug found on the right side of the Write Post box just under the Post Password box.
Warning - If you have an existing WordPress blog changing the URL structure will lose many of your incoming links. If you want to change your Permalink structure on an existing blog there are plugins that will help like Permalink Redirect.
Check out more about custom Permalink structure here: Wordpress.org/Using_Permalinks
With a good SEO friendly category and post title your chances of ranking higher in the search engines will increase.
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